Fujitsu Experience Tour 2022: Belgian innovations disrupting the cycling world

One anecdote after another, exclusive revelations and incredible similarities between the world of cycling and the world of business. We enjoyed a pleasant debate between Mathias Plouvier (Classified Cycling), Piet Renson (Bioracer), Roel Das (Fujitsu Belgium) and cycling commentator José De Cauwer, led by former pro cyclist Ine Beyen. And all this on the most iconic spot of cycling-loving Flanders: the Muur of Geraardsbergen.

Fujitsu is to technology what Belgians are to cycling. Innovating, breaking away and always thinking ahead. Fujitsu stands for developments in cutting-edge technology. And international cycling is also changing at a steady pace. Thanks to Belgian technology. That is why, on March 17, 2022, we brought together the experts in the field of cycling and technology for a fascinating discussion. This unique event took place on 17 March 2022 in the tavern 't Hemelryck. With a view of the legendary Muur van Geraardsbergen, where so much cycling history has been written and where so many beak aways occured.

What did we learn?

  • The true story of how team leader José De Cauwer won the 1989 Tour de France with Greg Lemond. Technology and innovation also played a crucial role then. As a national coach, De Cauwer also guided Tom Boonen to the world title in 2005 and he can tell stories like no one else.
  • How Bioracer makes high-tech cycling clothing and is partly responsible for the outstanding performance of Ineos Grenadier's WorldTour team. Bioracer is the European market leader in innovative and personalized sportswear. Marketing manager Piet Renson came to tell us all about it.
  • Shimano and Campagnolo are holy brand names for every cycling fan. But have you heard of Classified Cycling? The revolutionary (and Belgian!) shifting system already received financial support from cycling legends such as Tom Boonen, André Greipel, Anna Van Der Breggen and Marcel Kittel and promises a revolution in the world of cycling. Why? CEO Mathias Plouvier explained it in detail.
  • Top-class sport encourages companies to innovate. Thanks to modern technology, cycling also enjoys unique systems and perfected materials that change the sport forever. Roel Das explained how Fujitsu contributes with breakthrough technology that pushes companies in the sector to the forefront and how Fujitsu supports companies like Bioracer to maintain and expand their leadership position in Europe.

Missed this unique event? Then be sure to attend our next organization! We will soon be announcing some more interesting events. Keep an eye on our agenda at https://fujitsu-ecosystem.be/ See you soon!

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